Macro environment and pestel analysis for kfc in india

This is the era of technology and more and more people are becoming reliant on their mobile phones completely. The difference between Political and Legal factors is that Political refers to attitudes and approaches, whereas Legal factors are those which have become law and regulations.

The man who started it faced many hardships in the beginning of his life and had to start earning his living at a very early age. However, these are all merely variations on a theme. The company has the opportunity to increase the healthfulness of its menu items.

The different macro-environmental factors can affect business strategies. Since they are in the food business it is their utmost responsibility to follow all the standards of health and food safety, to make sure that raw material procured is free of all diseases and processing is done in a clean environment.

They are selling essentially the same but in order to make people psychologically guilt-free they played with words. There are many law suits on them by their customers who have proof that they have been served faulty food, which is either raw or rotten. The country has also been opening its doors to attract investors and foreign companies to further promote growth.

In relation, governments have evolving public health policies, which present a threat and an opportunity for the restaurant chain business. After all they are the ones who interact with customers, keep them happy.

Still, the business can improve through adjustments to provide more healthful options to consumers. Privatization is also influenced and the government encourages free business through a variety of programs.

Some of the political factors you need to watch are: These can be defined by the set of moral principles and values that govern the actions and decisions of an individual or group. Economic factors represent the wider economy so may include economic growth rates, levels of employment and unemployment, costs of raw materials such as energy, petrol and steel, interest rates and monetary policies, exchange rates and inflation rates.

The first time he sold his famous chicken was on a road side and gained popularity from there. On an international basis, it is best to perform the analysis on a country-by-country basis because factors can differ greatly between countries or even regions.

Children are the most innocent of all mankind and advertising to them, luring them through play areas and toys and showing tempting pictures of food, without mentioning the side effects is as much a crime as killing innocent people.

Such adaptation is essential to the long-term survival and growth of the business, especially amid aggressive competition. You can use it if you are seeking to analyze and screen the external marketing environment of you company. Political Factors Being one of the largest democracies in the world, India runs on a federal form of government.

Also, the company can apply more automation to maximize productivity, based on the external factor of increasing business automation. Each letter represents one factor. It has to disclose its financial position to them and include them in all the major investment decisions. The strategic goal should include improving the environmental impact of the business, while strengthening the brand and consumer perception about the business.

Furthermore, the country also possesses one of the strongest IT sectors in the world, promoting constant IT development, software upgrades and other technological advancements. They may include demographics, age distribution, population growth rates, level of education, distribution of wealth and social classes, living conditions and lifestyle.

Social trends influence consumer behaviors and, in turn, affect the remote or macro-environment of the business in terms of revenues. This recommendation also addresses the threat linked to the healthy lifestyle trend, and the threat associated with health regulations in workplaces and schools.

This is because there is a balance between systems of control and free markets. Legal needs to be complied with whereas Political may represent influences, restrictions or opportunities, but they are not mandatory. Moreover this deforestation has endangered wild life and those rare species which are on the edge of becoming extinct.

Based on the technological trend of increasing sales through mobile devices, the company can expect revenue growth through mobile channels. This recommendation also deals with the opportunity to grow based on rising disposable incomes in various markets around the world.

Please consider supporting us by disabling your ad blocker. They are political, economic, social, technological, environmental and legal. The strategic management tool gauges the macro environmental factors.

McDonald’s PESTEL/PESTLE Analysis & Recommendations

Also as this is an FDI in all countries except for U. This force could include corporate social responsibility, fair trade, affiliation between corporations and charities. Therefore, there are structures with percentages according to age.McDonald’s PESTEL/PESTLE analysis (Political, Economic, Social, Technological, Ecological, Legal external factors in the remote or macro-environment) is shown in this fast food service restaurant chain business case study.

The PESTLE analysis which is applicable to KFC is as follows Political and from ACBT at Australian College of Business and Technology, Colombo%(6). The fast food business in India is growing because large numbers of foreign restaurant chains have entered the Indian market like, McDonald’s, KFC, and Dominos.

PESTEL/PEST Analysis of KFC. is a strategic tool which has been utilized by the strategists and marketers to determine and analyze the external or Macro-environmental factors that could have positive and negative impact on Organization.

PESTLE Analysis of India in five Steps

This articles will discuss the PESTEL or PEST analysis of KFC to perform analysis of external factors.

PESTLE - Macro Environmental Analysis. The PESTLE Analysis is a framework used to scan the organization’s external macro environment.

An Overview of the PESTEL Framework

The letters stand for Political, Economic, Socio-cultural, Technological, Legal and approaches will add in extra factors, such as International, or remove some to reduce it to PEST.

A PESTEL analysis is a tool or framework for marketers.


You can use it if you are seeking to analyze and screen the external marketing environment of you company. The strategic management tool gauges the macro environmental factors.

Macro environment and pestel analysis for kfc in india
Rated 3/5 based on 70 review